Link Building Metrics: How to Measure and Track Success

Link Building Metrics: One of the most crucial elements that search engines consider when ranking webpages is backlinks. Your site’s SEO is likely to increase more the more links it receives from reliable, industry-relevant websites.

Building backlinks to your website is referred to as “link building.” You may assess the effectiveness of your backlink acquisition activities with the use of link building analytics.

Additionally, a few metrics will assist you in evaluating the domains you’ve chosen for outreach. You are aware that you are aiming for reliable, high-caliber sources.

Now let’s get going.

Key Link Building Metrics

Link building metrics are used to monitor the health of your backlink profile, evaluate your outreach initiatives, and determine the calibre of websites from whom you hope to obtain links.

Let’s examine four criteria that might be used to assess your link-building campaigns.

Number of Referring Domains and Backlinks

You can find out how many distinct websites link to yours at least once by looking at the number of referring domains.

You may see how many links, including multiple links from referring domains, point to your website by looking at the number of backlinks.

View both in the report from Backlink Analytics.

Your backlink profile will look better if you receive backlinks from reputable, trustworthy, and authoritative websites. and how well your website performs.

Success in link building will inevitably lead to an increase in both of these metrics.

But, it’s preferable to concentrate on referring domains if you only concentrate on one of them. It has greater effect to receive one link from every ten high-quality domain than it does to receive ten links from one high-quality domain.

This is due to the fact that Google considers every website that links to yours as a recommendation. Additionally, ten domains linking to yours equals ten votes as opposed to one.

Authority Score

Couponsberg’s Authority Score (AS) is a measure that ranks every site or webpage according to its quality and SEO performance, with a range of 0 to 100. When figuring out AS, we consider:

Link Power is the quantity and calibre of backlinks.
Spam Factors: proportion of genuine backlinks to possibly spammy ones

Organic Traffic: an estimate of the average monthly organic traffic
There’s no universal score that designates a good or poor AS.

You can assess the quality of domains on which you may choose to establish links by using AS.

Use couponsberg’s Backlink Analytics tool to view a domain’s AS.

After entering a domain name, select “Analyse.”

A dashboard and the “Authority Score” feature will be visible to you.

You’ll notice the score—86 in this case—along with a remark explaining the website’s authority (e.g., “Industry leader”). Additionally, a graph illustrating the domain’s quality throughout all three major segments is displayed.

You may find out whether a link from this domain would be beneficial for your website by lingering over the green “Industry leader” comment.

Additionally, you may get a calculation explanation by hovering over each segment:

A website with a lower AS, what about it?

Comparing this site to the one in the previous example, its AS (40) is lower. We can see from the graph that this domain receives a respectable volume of organic traffic together with a strong backlink profile.

If you hover over the “Good and niche relevant” note, you’ll see that your website might gain from a link from this domain. Therefore, don’t quickly write off a website just because its AS is poor.

Couponsberg can also identify websites that might be dangerous.

Check out this website’s note; its backlink profile isn’t natural. It is tagged as “Link farm” by Couponsberg.

Website clusters known as “link farms” exchange links with one another in an effort to improve their search engine rankings and visibility. maybe with the intention of selling backlinks to other websites (a violation of Google’s spam policies).

You should receive a warning when you hover over the “Link farm” note.

Acquiring links that do not adhere to spam policies may lead to a Google penalty. This, in extreme circumstances, might make your website virtually or entirely vanish from search results.

A penalty might be reversed for your website. It’s a laborious procedure, though. Regaining your previous level of success can take a long time. Some websites never bounce back.

It is advisable to refrain from developing links on a website if you notice a notice similar to this one when examining its Authority Score.

If you see this notice on your own website, visit the “Toxicity Score” section to find out what has to be done.

Number of Links per Campaign or Link Building Tactic

You will probably use a variety of outreach initiatives and link-building techniques to get links to your website.

You may determine what kinds of strategies and content assets generate the most links by keeping track of the amount of links you receive for each campaign.

You may refine your outreach and link-building tactics using that information.

Use Backlink Analytics to see which of your best-performing articles have the most backlinks.

To access the “Top Pages” area, scroll below. Select “View full report.”

A list of pages organised by the quantity of referring domains will be displayed to you. The most well-liked landing pages and/or home pages will typically appear in the top five results.

Look through this list to locate a piece of content that receives a lot of links. Leave out the main page, landing pages for products, and navigation pages. Search for articles from blogs, infographics, trade publications, and the like.

Couponsberg’s study on ranking criteria is a prime example.

You can discover more about the types of information that other publications are often interested in by examining which pages receive more links. You’ll be able to:

Increase visibility for that particular page by contacting more related sources.

Come up with ideas for related subjects to cover.

Toxicity Score

Couponsberg’s statistic, the Toxicity Score, indicates which links could be detrimental to your website. and the possible harm they may cause. It’s measured on a range of 0 to 100.

Links rated 0-44 on the toxicity scale are deemed non-toxic. Links with a score between 45 and 59 are considered potentially harmful, whereas links with a score between 60 and 100 are classified as toxic.

It is advisable to look into backlinks with a high toxicity rating because they may have a detrimental impact on your search engine rankings.

As you do that, bear in mind that, particularly as your website expands, it is typical for it to receive bogus backlinks. Furthermore, search engines like Google have gotten quite good at determining which backlinks to ignore entirely:

Generally speaking, only backlinks that are toxic and may need your attention are those that you obtained by breaking Google’s policies (such as link schemes). or those that resulted in a manual penalty from Google for you.

In light of this, let’s investigate the toxicity scores.

First, use Couponsberg’s Backlink Audit tool to identify any dangerous links.

Select “+ Create project.”

Put the project name and domain here. On “Create project,” click.

Choose a campaign scope from the following lists:

Root domain: Examine all incoming links to your root domain, including those from subdomains (like shop.yoursite.com) and from both www and non-www versions of the domain.
Examine any links pointing to both the www and non-www versions of your website; do not examine subdomains (such as https://www.yoursite.com and https://yoursite.com).
www version: Examines all links pointing to the www version of your website; subdomains (such as https://www.yoursite.com) are not examined.
non-www version: Examines every link pointing to the non-www version of your website; subdomains (such as https://yoursite.com) are not examined.

Click “Start Backlink Audit.”

You’ll receive a thorough report after the programme has finished checking the links on your site.

You may view the number of harmful, potentially toxic, and non-toxic links on your website under the “Overall Toxicity Score” area. together with a remark on the toxicity score (Low, Medium, or High).

To examine the links that the programme has flagged as harmful, click on the red number (74.3K in this example).

A list of referring domains whose links could be damaging to your website will appear.

The site’s toxicity score is displayed in the “TS” column. This column’s numbers can be clicked to reveal which hazardous indicators these domains activate. And just how harmful they are

This page, for instance, activates six indicators. Among those classified as “Dangerous” is “Non-indexed domain.” which might mean that Google penalised this website and took it out of the search results.

How to Manage Toxic Links

Create a whitelist of URLs that you know are natural, safe, and have low toxicity scores in order to start keeping your audit clean.

Next, select the website you believe to be safe and click the “Whitelist button” in that row.

Select if you wish to designate a particular URL or the entire domain as non-toxic.

After selecting “Move to Whitelist,” click the whitelist button.

You’ll have a lesser list of domains to deal with after creating a whitelist.

You have two choices for handling malicious links:

Removing the links to your website is something you should ask website owners to do.
Disavow: Inform Google not to consider these links pointing to your website by using the Disavow Tool (available in Google Search Console).

Disavowing links is only advised by Google in two situations:

A manual link-related penalty has already been applied to your website. To find out if you have a Google penalty and how to remedy it, see our comprehensive guide.
There are “considerably” many potentially hazardous links on your website, which could result in a manual punishment.

Remember that it’s preferable to start your cleaning process by attempting to eliminate as many links as you can without utilising the Disavow Tool, even if you do have a “considerable” number of potentially hazardous links.

To oversee the complete link removal procedure, use Couponsberg. This is the method.

In the row containing the link you wish to delete, click the Delete button. To remove, click “Move.”

To view a list of the links you have chosen to have removed, pick the “Remove” option. Next, press the “Send” button. When you do that, Couponsberg will launch an email interface. to email a website’s owner asking them to take down a link.

To send an email, you must connect your mailbox. However, the application will find email addresses that you can contact to complete the task for you. Furthermore giving you access to an editable email template.

You can modify the template to suit the tone you wish to use in your email as a starting point. To make those templates, drag & drop the placeholders.

In order to facilitate action from your email, the placeholder, for instance, will offer a list of sites where that website links to yours.

When you’re prepared to communicate, select “Send and move on to next.”

You might be able to eliminate some of your links by doing this. However, bear in mind that not all website owners will be willing or able to make accommodations for you.

The only thing left to do is to disavow links that you feel need to be removed but were unable to do so.

Anchor Text

The text that appears when a hyperlink is clicked is referred to as anchor text. Usually, it is emphasised and coloured differently. The content of the page to which you are linking is described in the text.

The user experience is improved when relevant and descriptive anchor text is used since it gives readers a preview of what they might see when they click on a link. It facilitates the understanding by search engines of the connections between webpages that link to one another.

There exist multiple varieties of anchor text:

Exact match keywords: Use our keyword research guide to get anchor text that specifically matches the main term that the page you are linking to is targeting.
Partial match keywords: An anchor text that includes a primary keyword variation that the linked website targets (for example, see our article on keyword research advice).
Related keywords: Although anchor text omits the main keyword, it resembles the partial match keyword and aids in preventing overuse of the phrase (for example, see our tips on choosing which keywords to target).
Unprotected URL: The URL, such as https://www.couponsberg.com/, is the anchor text.
Branded: The brand name (such as Couponsberg) appears as anchor text.
Combination (Keyword + Brand): The brand name and the main keyword are contained in the anchor text (see, for example, Couponsberg’s keyword research guide).
empty: The anchor text is absent. Images that point to other pages are likewise included in the “empty” category.
Generic: Terms such as “read more,” “click here,” “find out more information,” etc. that don’t explain to the user what the website is about.
Typically, a good backlink profile will include some combination of most or all of the different types of anchor text. Additionally, you can monitor the spread of anchor text with the use of Backlink Audit.

The “Backlinks by Anchor Type” and “Top 100 Anchors” sections can be found by swiping down.

You can examine the anchor text distribution in this report.

Links with anchor text that closely resembles the keywords the website wishes to rank for are marked with the “Money” symbol.

Although these kinds of backlinks are common, purchasing “Money” backlinks with excessively optimised anchor text from websites involved in link exchanges or private blog networks may result in a Google penalty.

If you engaged in this kind of behaviour, you could need to assess your “Money” backlinks and request that the proprietors of the websites where you have them removed.

You can adhere to these best practices in those circumstances:

Don’t write too much. An anchor text should generally be no more than five words long.

Make it pertinent. The page you’re linked to should be represented by the anchor text.

Don’t overuse keywords, but do use them. Don’t stuff the keywords; instead, use the principal, secondary, or additional keyword versions. Make sure the reader perceives it as natural.

These pointers also apply when you link to other pages on your website and external sources from your own.

Start Tracking Your Link Building Metrics Today

It makes sense to monitor your link-building progress after devoting effort to creating a robust backlink profile in order to ensure that you’re obtaining high-quality backlinks.

Are you prepared to gauge the success of your link-building efforts? Start now with:

Backlink Analytics: To view the number of backlinks and referring domains, as well as the AS of websites that link to you

Backlink Audit: To identify and eliminate any potentially harmful backlinks

Get them and more than 55 other tools by registering for a free Couponsberg trial today.

GET MORE INFORMATION VISIT ON …………..Couponsberg.com

FAQs : Link Building Metrics

1. What are link building metrics?

Answer: Link building metrics are quantitative measures used to evaluate the effectiveness and quality of backlinks pointing to a website. These metrics help determine the impact of links on a site’s search engine ranking and overall SEO health.

2. Why are link building metrics important?

Answer: Link building metrics are important because they help assess the quality and relevance of backlinks, which are crucial for improving search engine rankings, driving traffic, and establishing website authority.

3. What is Domain Authority (DA)?

Answer: Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It ranges from 1 to 100, with higher scores indicating greater ability to rank.

4. What is Page Authority (PA)?

Answer: Page Authority (PA) is similar to Domain Authority but measures the ranking strength of an individual page instead of the entire domain. It also ranges from 1 to 100 and is used to predict a specific page’s performance in search results.

5. What is the difference between DoFollow and NoFollow links?

Answer:

DoFollow links pass SEO value and authority from the linking site to the linked site, helping improve search engine rankings.
NoFollow links do not pass SEO value or authority. They are used to prevent spam and indicate that the link should not influence the ranking of the linked site.

6. How is anchor text important in link building?

Answer: Anchor text is the clickable text in a hyperlink. It’s important because search engines use it as a signal to understand the context and relevance of the linked content. Relevant and natural anchor text can improve a page’s SEO.

7. What is Citation Flow (CF) and Trust Flow (TF)?